How about some fries with your double double? (In and Out is the only way to go-verbal mention #1) Whipped cream with your Green Tea Frappuccino? (#2) How about a Dolby (#3) 7.1 surround sound system to go with your new Vizio 65" 3D LCD TV? (#4, I'm done). Yes, social media is a good addition to product placement marketing and brand integration efforts.
To say that there has been a social media revolution when it comes to marketing Hollywood productions is an understatement. From Twitter to Facebook to blog pages, movie and television productions have joined the social media party. Some might say these efforts are excessive, even intrusive at times. That may be true in a limited number of cases, but overall these efforts are an excellent addition to the marketing mix for Hollywood studios. When it comes to product placement and brand integration, securing on-screen exposure is only the first step: Leveraging your exposure will ultimately lead to incremental impressions and sales for your brand.
Social media allows Corporate America to build online communities, conversing with consumers in a casual non-threatening way. With planning and coordination, companies can get the word out to fans prior to the airing/release of their product placement exposure. In addition, companies can continue to leverage the Hollywood property and their brand affiliation with it after the movie or TV show has been released to the general public via clips on their social media pages. Take the next step and ramp up with a steady diet of social media in conjunction with your product placement efforts!
To say that there has been a social media revolution when it comes to marketing Hollywood productions is an understatement. From Twitter to Facebook to blog pages, movie and television productions have joined the social media party. Some might say these efforts are excessive, even intrusive at times. That may be true in a limited number of cases, but overall these efforts are an excellent addition to the marketing mix for Hollywood studios. When it comes to product placement and brand integration, securing on-screen exposure is only the first step: Leveraging your exposure will ultimately lead to incremental impressions and sales for your brand.
Social media allows Corporate America to build online communities, conversing with consumers in a casual non-threatening way. With planning and coordination, companies can get the word out to fans prior to the airing/release of their product placement exposure. In addition, companies can continue to leverage the Hollywood property and their brand affiliation with it after the movie or TV show has been released to the general public via clips on their social media pages. Take the next step and ramp up with a steady diet of social media in conjunction with your product placement efforts!
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