If you are interested in buying a cell phone, would you call Burger King to see if they could help you? What about that new Ferrari you've been thinking about, would a visit to Costco get you a test drive? Yes, these are extreme examples, but the point is you need to have the right connections in order to get the proper results.
Having strong connections in the Hollywood arena is very significant when it comes to a successful entertainment marketing program. Navigating the landscape to find the right connections for your brand can take months if you don't know where to start-even years! Oh, and even after you've compiled a list of precious Hollywood connections, you need to make those calls and hope to hear back from them! Am I saying that Hollywood folks are rude and won't call you back? Well... Just kidding! No, the reality is that world of movie and television show production is a crazy environment and it is easy for your message to get lost in a sea of messages. In fact, you may leave several messages wondering why you are not receiving a call back and the truth of the matter is you have been calling the wrong person! Should you call a propmaster or set decorator? Should you contact the network directly for a TV show before talking to someone in the production office? Should I call an agency to see if they know somebody on a film I read about? You see, it can get very complicated very quickly.
So what's the solution?! Very simple: Hire an entertainment marketing agency or an experienced professional with established contacts. Yes, who you know really means something in Hollywood!
Having strong connections in the Hollywood arena is very significant when it comes to a successful entertainment marketing program. Navigating the landscape to find the right connections for your brand can take months if you don't know where to start-even years! Oh, and even after you've compiled a list of precious Hollywood connections, you need to make those calls and hope to hear back from them! Am I saying that Hollywood folks are rude and won't call you back? Well... Just kidding! No, the reality is that world of movie and television show production is a crazy environment and it is easy for your message to get lost in a sea of messages. In fact, you may leave several messages wondering why you are not receiving a call back and the truth of the matter is you have been calling the wrong person! Should you call a propmaster or set decorator? Should you contact the network directly for a TV show before talking to someone in the production office? Should I call an agency to see if they know somebody on a film I read about? You see, it can get very complicated very quickly.
So what's the solution?! Very simple: Hire an entertainment marketing agency or an experienced professional with established contacts. Yes, who you know really means something in Hollywood!
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