"Building & Protecting Brands Through Entertainment Marketing"

Wednesday, March 30, 2011

My Brand Is Not Distributed Nationally, Is Product Placement Worth It? By Ian McQueen

Yes, yes and yes! OK, so maybe I'm bit biased, having been in the entertainment marketing arena for over 25 years. The truth is, the positives definitely outweigh the negatives when it comes to promoting your brand via product placement, national or not. 


"I don't want to create national hype and not have my products available for purchase, I don't think product placement is a good fit." "People won't know our company, we need to wait until the brand is more established." These are a couple of the comments we tend to hear from brands that are not distributed nationally (via retail). Are these points valid? I beg to differ... Even if your products are not sold at retail, you can always direct customers to purchase online. As far as "establishing your brand," product placement marketing is the most cost effective way to do this. Through product placement marketing, your brand will garner tens of millions in impressions with a minimal investment (and very quickly with television and web based properties). Furthermore, you can leverage these integrations via PR and Social Media.


So if you are a start up trying to figure out how to allocate funds on a limited budget, you should give serious consideration to product placement marketing-you won't be disappointed!



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