It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?
For the rest of the September 2010 issue of CRM magazine please click here
"Building & Protecting Brands Through Entertainment Marketing"
Thursday, November 4, 2010
Putting the Pieces in All the Right Places - destinationCRM.com
Putting the Pieces in All the Right Places - destinationCRM.com
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