Who's watching TV online anyway? Are people really watching original series produced and distributed exclusively online? Apparently a lot of people are! In March of 2010, Gag Films The Annoying Orange garnered over 82,000,000 viewers for the month. As of November 2010, JKL Productions The Fred channel (Fred Figglehorn series) has received over 100,000,000 channel views and over 633,000,000 video views. Are you convinced now?!
Brand Integration for original web series is a growing industry with many benefits not available for traditional network and cable productions. The quick turnaround time-from concept to production to distribution is a huge factor. The entire process can take less than a month, reaching millions of your potential customers in a targeted fashion. Also, your input and final say into how your brand is integrated in these productions allows you to essentially be a co-producer in terms of your product positioning in the final answer print.
So is it really worth it? The answer is definitely yes! When planning your brand integration strategy, make sure you give serious consideration to original web series.
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