Apple products have long been a favorite in Hollywood. From movies to TV series to music videos, Apple seems to be everywhere. Even before the iPod, iPhone and iPad, their products got more screen time than their competitors. Unfair advantage?! Depends on who you talk to!
Apple's Mac SE on Seinfeld
Before "i" products were even launched, Hollywood was in love with Apple, as their computers were starring behind the scenes. Art departments loved Macs, so deals were being brokered featuring Apple products on camera while also being utilized by production personnel for design work. Even when Apple's computer market share was hovering at 2%, their computers still dominated Hollywood productions. Of course, it is a huge bonus that Apple products have always been a step ahead of the competition when it comes to design-when it looks good on camera it just looks good on camera!
Starting with the iMac series and fast forwarding to iPads, Apple not only created consumer demand for their products but Hollywood followed suit. It was a natural progression, having and iPod on camera became akin to drinking a Coke (or Pepsi).
So do you think it is unfair that Apple benefits from stylish products that are easy to use?
Before "i" products were even launched, Hollywood was in love with Apple, as their computers were starring behind the scenes. Art departments loved Macs, so deals were being brokered featuring Apple products on camera while also being utilized by production personnel for design work. Even when Apple's computer market share was hovering at 2%, their computers still dominated Hollywood productions. Of course, it is a huge bonus that Apple products have always been a step ahead of the competition when it comes to design-when it looks good on camera it just looks good on camera!
Starting with the iMac series and fast forwarding to iPads, Apple not only created consumer demand for their products but Hollywood followed suit. It was a natural progression, having and iPod on camera became akin to drinking a Coke (or Pepsi).
So do you think it is unfair that Apple benefits from stylish products that are easy to use?
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