Yes... Providing they implement and execute an organized product placement marketing program. So what does that look like?
Well what it doesn't look like is sitting by the phone, waiting for a movie studio or TV show to call and then sending product out, hoping to get good exposure. First of all, productions call on companies because of their needs, which may not necessarily match the brands marketing and promotion objectives. Second, when reacting to "random" calls, companies do not have the opportunity to review and compare with other potential projects that may be a better fit. What's the solution?
Brands need to work with an agency that has the Hollywood connections and the ability to review and propose projects that fit their advertising and branding initiatives. Develop a plan-whether it's a long term comprehensive program or project by project review, set the foundation and stick to it. These simple steps will bring structure and organization to the program, as well as realistic expectations.
Well what it doesn't look like is sitting by the phone, waiting for a movie studio or TV show to call and then sending product out, hoping to get good exposure. First of all, productions call on companies because of their needs, which may not necessarily match the brands marketing and promotion objectives. Second, when reacting to "random" calls, companies do not have the opportunity to review and compare with other potential projects that may be a better fit. What's the solution?
Brands need to work with an agency that has the Hollywood connections and the ability to review and propose projects that fit their advertising and branding initiatives. Develop a plan-whether it's a long term comprehensive program or project by project review, set the foundation and stick to it. These simple steps will bring structure and organization to the program, as well as realistic expectations.
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