The creative process of producing a television show or feature film usually takes precedence over making sure a specific brand receives the perfect "logo" shot. "Organic integration" is a term that is used often in Hollywood when describing brands that receive starring roles (think Mad Men, Entourage, Sex and The City movie). So what do you think, can you still leverage an integration if you do not receive name or logo branding?
Well that all depends... There are a lot of instances where the answer is yes. A Porsche Boxter could have 90 seconds of camera time with a lead actor but no name or logo exposure. You don't even have to see an iPhone, but could hear the trademark Apple ding and know what phone is being used. What about part of a Pepsi or Coke can, just the colors alone will tell you what it is without seeing the full name. These are just a few of many instances where there is still a lot of media value for brands without name recognition.
So for the most part the answer is yes. Taking it a step further, you can use social media and traditional PR to promote these integrations, talking up the fact that your product is going to be featured on screen in a movie or TV show. Unlike when athletes say "It's not about the money," with product placement and brand integration it's not always about the logo.
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