America has had talk show fever for years. Although Oprah has exited to run her own network, shows like The View, Regis & Kelly and The Talk all have strong viewership for their respective time periods. Unlike traditional sitcoms or even feature films, talk shows (with audiences) typically required large quantities of products that are given away to the audience. So is it all worth it?
Yes and no. It really depends on your brand and the audience you are trying to reach. Brands are guaranteed to reach millions of consumer watching as well as putting their products in the hands of actual consumers (usually the product request is 200-300). Most shows do a good job of describing the product and sometimes hosts will even "endorse" a products they like.
Why wouldn't a brand do this, you ask? Investment vs. ROI, quite simple really. First figure out what the total investment is: time, product, shipping, etc. What will the return on investment be? Is there a call to action for consumers? A special offer to entice purchases right away? Is the products niche too narrow for a broad audience? Or is it more about overall branding of the product than incremental sales?
Before moving ahead, do your homework and figure out what your expectations are. At the end of the day, these opportunities are usually well worth the investment!
Yes and no. It really depends on your brand and the audience you are trying to reach. Brands are guaranteed to reach millions of consumer watching as well as putting their products in the hands of actual consumers (usually the product request is 200-300). Most shows do a good job of describing the product and sometimes hosts will even "endorse" a products they like.
Why wouldn't a brand do this, you ask? Investment vs. ROI, quite simple really. First figure out what the total investment is: time, product, shipping, etc. What will the return on investment be? Is there a call to action for consumers? A special offer to entice purchases right away? Is the products niche too narrow for a broad audience? Or is it more about overall branding of the product than incremental sales?
Before moving ahead, do your homework and figure out what your expectations are. At the end of the day, these opportunities are usually well worth the investment!
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