Forget about those television commercials being skipped by DVR users. Or the radio ads that are not being heard because people are channel surfing... Or just listening to Pandora! Print ads?! Newspapers and magazines are losing customers rapidly because of digital options. So is it viable to build your brand through entertainment marketing? Absolutely!
First, let's define "entertainment marketing." Marketing and/or promotions that are aligned with movies, TV shows, music videos, movies, web-series, webisodes, music events, festivals, celebrity golf tournaments, award shows, Super Bowl, NBA All-Star game, movie premieres, concerts, Broadway shows, etc. You get the picture, there are numerous opportunities in the entertainment marketing space that a brand can leverage in terms of advertising, marketing and promotion.
As with traditional advertising, you need a detailed entertainment marketing plan. What's the budget? What are the key consumer demographics for your brand? Regional? 20 states? National? Global? Are impressions more important that consumer engagement? Put together a detailed plan before even thinking about implementation and execution.
Let's face it, consumers are finding more and more ways to circumvent traditional media advertising. Entertainment marketing allows companies to create meaningful and impactful campaigns, effectively engaging consumers via high-profile, fun, and non-threatening advertising mediums.
First, let's define "entertainment marketing." Marketing and/or promotions that are aligned with movies, TV shows, music videos, movies, web-series, webisodes, music events, festivals, celebrity golf tournaments, award shows, Super Bowl, NBA All-Star game, movie premieres, concerts, Broadway shows, etc. You get the picture, there are numerous opportunities in the entertainment marketing space that a brand can leverage in terms of advertising, marketing and promotion.
As with traditional advertising, you need a detailed entertainment marketing plan. What's the budget? What are the key consumer demographics for your brand? Regional? 20 states? National? Global? Are impressions more important that consumer engagement? Put together a detailed plan before even thinking about implementation and execution.
Let's face it, consumers are finding more and more ways to circumvent traditional media advertising. Entertainment marketing allows companies to create meaningful and impactful campaigns, effectively engaging consumers via high-profile, fun, and non-threatening advertising mediums.
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