My Budget Is Limited, Should I Still Consider Product Placement Marketing? By Ian McQueen

Our budgets have been cut! If you are in the advertising, marketing and/or sponsorship arena, you've probably heard those words (maybe too many times) over the past few years. So what does this mean for brands still interested in product placement marketing?

Good news!!! Brands can implement and execute effective and successful product placement marketing programs with limited budgets. So what's the catch?! The "catch" is you need need an "expert" to manage your product placement program, maximizing your investment-both time and money! Waiting or hoping for the phone to ring and randomly shipping your products to productions is not effective and certainly won't lead to success. Once a company settles on a product placement budget they need to strategize on key demographics, properties (film, TV, music video, web-series), product giveaways, logistics, etc. Usually budget cuts lead to larger workloads and responsibility. With a carefully planned product placement program and an agency in place to manage the day-to-day activities, brands can focus on other marketing initiatives where they have the expertise and resources.

Limited budget? Not to worry! Come join the world of entertainment, we'll make you a star in no time!!!