From movies to television shows to music videos and red carpet events, what a celebrity wears is always a hot top for media outlets. For apparel brands such as Guess, Levi's and Ralph Lauren, this is definitely a good thing.
As far as product placement goes, there is always an opportunity for apparel integration. Whether logo driven or not, brands have the opportunity to leverage these integrations via social media and traditional PR, in addition to the on-camera impressions. Moreover, they can strategically plan product placement and brand integration, leveraging the entertainment property as well as the celebrities donning their clothing.
Unlimited integration opportunities, high profile celebrities wearing their apparel, lifetime branding, incremental impressions via social media and PR... What's the catch?! There isn't one, just an organized entertainment marketing plan and the agency and/or staff to implement and execute it!
As far as product placement goes, there is always an opportunity for apparel integration. Whether logo driven or not, brands have the opportunity to leverage these integrations via social media and traditional PR, in addition to the on-camera impressions. Moreover, they can strategically plan product placement and brand integration, leveraging the entertainment property as well as the celebrities donning their clothing.
Unlimited integration opportunities, high profile celebrities wearing their apparel, lifetime branding, incremental impressions via social media and PR... What's the catch?! There isn't one, just an organized entertainment marketing plan and the agency and/or staff to implement and execute it!
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