Before Blu-Ray, DVD and most recently streaming content (Netflix now over 20 million subscribers), home entertainment promotions (think VHS) were not top priority for brands or Hollywood studios. With the cost of going to the movies (especially for families) continuing to climb, home entertainment has become the top movie viewing choice for consumers.
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You may be surprised to know that Blu-Ray/DVD sales are "cash cows" for major studios such as Warner Bros. and 20th Century Fox. After 11 weeks, Toy Story 3 has sold almost 10 million DVD's (close to 30 million impressions for initial viewership-much more than in-theatre viewership). With Home Entertainment, co-brand cross promotions allow for many of the same programs as theatrical including gift with purchase, sweepstakes, co-branded ads, in-store POP, etc. In addition, due to talent agreements, Home Entertainment brand partnerships are much easier to negotiate (I'll cover that in another blog).
If you are looking to develop on-going strategic partnerships with Hollywood properties, you should seriously consider the Home Entertainment arena.
You may be surprised to know that Blu-Ray/DVD sales are "cash cows" for major studios such as Warner Bros. and 20th Century Fox. After 11 weeks, Toy Story 3 has sold almost 10 million DVD's (close to 30 million impressions for initial viewership-much more than in-theatre viewership). With Home Entertainment, co-brand cross promotions allow for many of the same programs as theatrical including gift with purchase, sweepstakes, co-branded ads, in-store POP, etc. In addition, due to talent agreements, Home Entertainment brand partnerships are much easier to negotiate (I'll cover that in another blog).
If you are looking to develop on-going strategic partnerships with Hollywood properties, you should seriously consider the Home Entertainment arena.
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