The first step is identifying the brand integration opportunity. The second step is turning the opportunity into an actual integration. The third step is leveraging the integration to the fullest.
Yes, combining the power of PR with high profile Hollywood properties is something that should not be overlooked. In fact, PR should be a mandatory part of your marketing mix in order to maximize on camera exposure for your brand. Publicize the fact that your product was "chosen" and will be "featured" in a Hollywood production, positioning your brand as entertainment savvy. Follow up after your product has appeared on screen, utilizing the power of the Internet and social media to continue to solidify your brands position as a Hollywood favorite.
The integration is just the beginning, a strategic PR campaign will help to move your brand forward, ultimately leading to incremental sales for your products.
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