The truth is, the answers to these questions are different, depending on a number of pertinent factors. There isn't such a thing as "standard procedure" when it comes to product placement and brand integration on network television. It literally changes from show to show, and "who you know" can definitely come into play.
If your company plans on making an ad buy, most networks offer product placement as "added value," ensuring "in-show" exposure as well as traditional spots around the show. If your budget does not allow for an ad buy, your best bet is to hire an experienced entertainment marketing agency who understands which networks/shows have placement opportunities and the appropriate steps that need to be taken to secure on-camera exposure. Otherwise the process could become tedious, like looking for a needle in a haystack!
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